Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources. AdSense delivers relevant ads that are targeted to the content people find on your site.
In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.
Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven't already joined AdSense program, you should sign up first to get an AdSense account.
Now we can go through some useful tips and tricks which can optimize your AdSense revenue.
Use apt keywords
As a publisher you should be aware of the ‘Keywords’. Keywords are short words which will help a person to find out a relevant article from the web which he searched for. When you post an article on your site or blog about features of Android phones, you may use, ‘Android’, ‘Gadgets’, ‘Play Store’, ‘Apps’ etc as keywords. These keywords are also known as ‘tags’ or ‘labels’.
You should keep your keywords intelligently. Never use inappropriate keywords. Never fool your audience. Once you attract a person to your site using a fake keyword, and finds that it was a fake keyword, then he/she will not value your site.
Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content; this means that content-rich websites of a popular topic should attract a large amount of ads.
Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site.
Choose the right AdSense format
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:
1. 336x280 large rectangle
- 300x250 medium rectangle
- 160x600 wide skyscraper
Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar
Color tips
Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links. Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at. If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.
Increase the number of ads, but not too much
If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.
Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.
AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won't lose your visitors.
Show images above or next to your ads
Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.
Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table, give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.
What not to do…
- · Don't click on your own ads
- · Don't ask others to click on your Google ads
- · Don't manually change AdSense code
- · Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
- · Don't employ cloaking, hidden text or farm links
- · Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)
